Services > Paid Advertising
More leads from
every ad dollar.
Google Ads, Local Services Ads, and social media campaigns managed with AI-enhanced bidding strategies that lower your cost per lead and maximize every dollar of ad spend.
Throwing money at ads without a strategy is expensive.
You're paying for clicks that never convert. Broad match keywords, poor negative keyword lists, and untested ad copy mean a significant portion of your budget is wasted on irrelevant traffic.
Campaign Audit
Common Issues Found
Wasted clicks
You're paying for clicks that never convert. Broad match key…
Landing page mismatch
Your landing pages don't match your ad messaging. A disconne…
No tracking
You have no idea which campaigns, keywords, or ads are actua…
Set and forget
Your current agency runs the same campaigns month after mont…
What's Included
Full-service campaign management
Campaign Strategy
Keyword research, audience targeting, and campaign architecture designed around your specific services, geography, and budget.
Ad Copy & Creative
Compelling ad copy, responsive search ads, and display creative — continuously tested and optimized for maximum click-through rate.
Conversion Tracking
End-to-end tracking from click to customer. Phone calls, form submissions, and bookings attributed back to the exact campaign and keyword.
Monthly Reporting
Clear, jargon-free reports showing spend, leads, cost per lead, and return on ad spend — plus what we're doing next to improve.
Ad Platforms
The right campaign for your goals
Different platforms reach customers at different stages. We build a multi-channel strategy that covers the full funnel.
Google Search Ads
Show up at the top of Google when people search for your services. High-intent traffic that's actively looking for what you offer.
Local Services Ads (LSAs)
Google Guaranteed badge, pay-per-lead pricing, and top-of-page placement. The highest-intent ad format for local service businesses.
Social Media Ads
Facebook, Instagram, and LinkedIn campaigns for brand awareness, retargeting, and lead generation. Visual formats that build recognition and trust.
Display & Retargeting
Stay in front of people who visited your site but didn't convert. Dynamic retargeting adapts messaging based on the pages they viewed.
Average ROAS
Cost Per Lead
Ad Spend Managed
Client Retention
How It Works
Ongoing optimization, not a one-off setup.
Account Audit
If you have existing campaigns, we audit everything — keywords, bids, ad copy, landing pages, and conversion tracking — to find quick wins.
Campaign Build
New campaigns structured for your services, locations, and budget. Keyword research, ad copy, extensions, and landing page alignment.
Launch & Monitor
Campaigns go live with daily monitoring during the first two weeks. We adjust bids, pause underperformers, and scale what's working.
Test & Scale
Ongoing A/B testing of ad copy, landing pages, and bidding strategies. Monthly reporting and strategy calls to align on growth targets.
Common Questions
Questions about paid ads
It depends on your market and goals. Most local service businesses see strong results with $2,000-$5,000/month in ad spend. We'll analyze your market and recommend a budget that makes sense for your revenue targets.
Boosted posts are the most expensive, least targeted way to advertise on social media. We build proper campaign structures with custom audiences, conversion optimization, and A/B testing that deliver 3-5x better results for the same spend.
Always. Your Google Ads, Meta, and any other accounts are created under your business. We get manager access to run campaigns, but you retain full ownership. If we ever part ways, your campaigns and data go with you.
Paid ads generate leads almost immediately — often within the first week. The first 2-4 weeks are an optimization period where we dial in targeting and bidding. Performance typically improves 20-30% from month one to month two.
Management fees start at $750/month and scale based on ad spend and channel complexity. We don't take a percentage of your ad budget — our incentive is performance, not spending more.
Get Started
Ready to get more leads
for less?
Book a free ad account audit and we'll show you exactly where your current spend is being wasted — and how to fix it.
Email: hello@innowavv.com
Phone: (480) 333-9999